If you don’t turn your life into a story, you just become a part of someone elses.
— Terry Pratchett

"I am a creative." 


A term just three short years ago I would NEVER have used to describe myself that now defines my life, my craft, and my career. I am also a dreamer, a thinker, and an avid traveler.  My most important quality, however, is that I am a doer (formerly a tryer). 

I was born with the entrepreneurial bug. Turn the clock back a few years and I was a recent graduate with a neck-tie and a corporate gig. I knew I wanted to create a brand, but didn't know quite what it was just yet. RedefineU was the coolest domain name I could find on GoDaddy and the first decent idea that came to mind was a custom-fit dress shirt start up. Then an SEO and marketing firm. THEN a web design company.

Fortunately for me and before those ideas had a chance to crash and burn, my true passion was discovered. I had bought a GoPro to document a few upcoming travel adventures with friends. Something just clicked. Shortly after realizing my love of photography and video during these trips, I decided to invest in my first dslr camera. I took it absolutely everywhere with me for the first few months (still do) and realized that rather than building a company around an idea, I should build one around a passion. RedefineU Media was born.


Since this epiphany in 2016, things have moved quickly. I have worked with brands on 3 separate continents, shot and edited countless promo videos of all types, and still have not gone to "work" a day since quitting my corporate job. 

I recently moved to and currently base out of Charlotte, North Carolina. Travel is still a huge part of my life and I am always open to travel shoots if the right opportunity presents itself.

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RedefineU Media was and continues to be built on originality and storytelling. Join me in seeing the world through a different lens and gain a whole new appreciation for perspective.



Meet The Team



Graphic Design/ Editor

Chris is a young entrepreneur with five years of professional experience under his belt. He taught himself photoshop and started his own business selling sports artwork at age eleven. When he was only thirteen, he got a call from North Carolina State University’s Men’s Basketball coach asking if he would consider an internship as a graphic designer handling the team’s social media output. He later continued work for University of Maryland as their lead graphic designer. Later on, he worked for a smart home company as their lead marketer and helped increase their exposure by 480%. He is currently a student at UNC Charlotte and most recently picked up skills in social media marketing, videography and video editing. He joined the RedefineU team in August 2018 and will have a hand in many projects in the future.



Production Assistant

Lori leads our efforts with business development, proposals and presentations. She establishes and cultivates long term relationships with customers to understand all facets of client business and expectations. She brings over 27 years of experience in Sales, Sales Management and Strategic Markets having worked in television, pharmaceuticals, and medical device (20+ years with a Johnson & Johnson company). Lori is passionate in ensuring your experience with Redefineu.com feels like a partnership from initial consultation to completed creative.